[ Tips ] 一分鐘使用導覽
商品編號： BAB362 出版日期： 2017/10/01 作者姓名： Ottley, Gary;Matsuno, Ken 商品類別： Marketing 商品規格： 5p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Apple Watch (B) is a companion case to Apple Watch (A). The (B) case describes events that took place immediately after the Apple Watch launch in April 2015. It details Apple Watch product lines, market reactions, and impact on the overall smartwatch product category. The title of the (B) case poses a question regarding the prospect of Apple Watch as an early follower in the smartwatch category. When used in conjunction with the (A) case, the (B) case allows students to consider whether the Apple Watch is a good idea and an opportunity for Apple, as well as issues that influence marketing decisions the company might consider. The (B) case relies on the diffusion of innovation concept promulgated by the work of Everett Rogers to explore the realities and challenges of introducing new technologies to consumers.
涵蓋領域：
Advertising;Economics;Consumer behavior;Pricing strategy
相關資料：
, (BAB363), 6p, by Gary Ottley, Ken Matsuno
哪些人也有訂購？